The mission of the Demeter Fragrance Library is to expand the use of fragrance, each day, everywhere. That is because great fragrance quite simply, makes for a better day.
We want nothing less than to change the way fragrance is sold and used in America. We want to create environments where people can rediscover the wonderful world of scent that is too often overlooked or forgotten in our multi-tasking, modern world.
To quote Pablo Picasso , "It took me four years to paint like Raphael, but a lifetime to paint like a child".
We want to get you to smell things the way a child would approach scent, with a fresh perspective of discovery.
The Demeter Fragrance Library consists of more than 250 different fragrances inspired by everyday objects and experiences. These are simple, friendly and familiar scents, scents inspired by the beautiful smells that surround us everyday, adjusted to be both recognizable and wearable. The assortment includes wonderful smells like Vanilla Cake Batter, Baby Powder and Honeysuckle, and many more unusual fragrances, like Dirt, Leather and Gin & Tonic. We are the physical and literal manifestation of "stopping to smell the roses," convincing people to enjoy and appreciate the beautiful smells that surround us all the time.
“A person's fragrance "wardrobe" should include more than just designer or classic perfumes. Having a fragrance wardrobe of just designer perfumes is like having a wardrobe of nothing but evening clothes - beautiful but not what you might want for everyday life. You need the comfortable clothes as well.”
- Christopher Brosius, Founder - Demeter Fragrance Library
Simple. Subtle. Singular scents. Each day. Everywhere.
Simplicity and familiarity are critical parts of the Demeter approach to fragrance. We isolate and highlight the beautiful scents that surround us everyday, in wearable formats. It is a unique perspective, because we find the beauty in everyday things, while the familiarity also makes Demeter highly personal.
Demeter provides a broad range of fragrance choices in smells people are familiar with, making choosing a Demeter scent or scents a uniquely personal choice. The characters of our scents are clear, understandable and unambiguous. This is very different from complex designer fragrances, which while smelling beautiful, are often an interpretation in scent of a complex lifestyle that the designer projects. Buying such a fragrance is, at least in part, a buy-in to that lifestyle.
Demeter, however, is all about the attitude of the user, not the designer or creator. This is because Demeter's single note scents are inspired by real and familiar objects that are eminently understandable. With Demeter, it is totally discoverable in the name of the fragrance itself. And fragrances inspired by real, everyday objects have other special impacts and characteristics.
Demeter Maximizes the Bond Between Scent and Sense Memory
The most important impact of making scents inspired by reality flows from the very nature of our sense of smell. There is overwhelming evidence that our strongest emotional responses are to scents, triggered by our sense of smell. This fact has two important aspects for Demeter:
· Choosing a Demeter fragrance is often related to the personal emotional responses already associated with that smell. And those associations vary wildly from person to person.
· Wearing a Demeter fragrance is a personal expression of that emotional response, making Demeter the only prestige scent all about the user, not the designer.
The bottom line: everyone knows what smells please them. That simple question - what kind of things do you like? - is the key to choosing Demeter fragrances.
Creating a Personalized, Customized Fragrance Experience by Mixing, Matching and Layering Demeter Fragrances
Demeter colognes are single note fragrances, meaning they are the smallest combination of ingredients that express a single, identifiable smell or idea. These notes or accords are the building blocks master perfumers use to create complex prestige fragrances. Notes and accords are also linear, which means that they express their nature and character immediately, and do not change over time. Complex prestige scents are made up of numerous notes and accords, and their smell changes over time because different notes express themselves over different periods of time. The concept of top, middle and bottom notes is a shorthand method of saying which order the elements of a designer fragrance will express themselves.
While Demeter scents are standalone fragrances, they are beautiful in their own right. Because they are notes and accords, they can also be used to build a personalized and customized fragrance. By mixing, matching and layering Demeter fragrance on the skin, you can create a new scent, unlike any other. Obviously changing the relative amounts of each fragrance used in creating the combination will change the scent, but even adjusting the order that the scents or applied will modify the final scent.
At Demeter, we typically do not make mix and match recommendations. Demeter is all about personal choice, and that extends to mix and match recommendations. That said, it is a good rule of thumb that if things go together in real life, like Dirt, Grass and Tomato, they will merge well into a layered scent.
Additionally, for single scents or layered scents, it is important to remember that all fragrance will react with the oils in an individual's skin. Because the amount and make up of those oils vary significantly, not all fragrances, or combination of fragrances, will smell the same on everyone. Indeed, some fragrances that smell great out of the bottle, but can smell "off" on an individual's skin. This is the natural oil in the skin reacting poorly with the fragrance oils, and why some scents, no matter how beautiful, will not work on everyone.
Extending the Life of Demeter Fragrance
Light and heat are the enemies of all fragrances. Keeping a Demeter fragrance away from light and heat will extend it's life. This is even more important for Demeter fragrances than most other prestige scents because Demeter is so highly natural, with no synthetic extenders.
It is also possible to extend the life of the fragrance on the skin by a classic methodology called "layering". Unlike the mixing and matching we do with Demeter scents to create new scents, classic layering simply means putting a lotion or oil on the skin, either the same scent or an unscented version, before applying the cologne or EDT. The fragrance oil bind to the oils on the skin, and the lotion or gel simply creates a better surface for binding, making the fragrance last much longer. This is the reason fragrance lasts longer on people with oily skin, but can dissipate quickly on drier skin.
95% Natural Ingredients
While it is impossible to make the broad range of fragrances that we make without using some synthetic ingredients, we strive to make Demeter as natural as possible:
· 95% of our ingredients are derived from natural or renewable resources
· No artificial colors. Any color in a Demeter scent is a natural product of the ingredients used to make the scent. This is why most Demeter scents are clear
· No binders or emulsifiers
· No Phthalates
· Alcohol naturally fermented from corn